Using Competitor Research For Your SEO Strategy

If you’ve spent some time in Google Analytics, you probably know that organic search traffic is not the only way users are landing on your website. Your content marketing strategy should include traffic from social media, referral sites, search engines, paid ads, and direct visits. Organic traffic is huge but should not be the only component of your SEO efforts.  As digital marketers, we’re always looking for new ways to improve  search engine optimization , but as a business owner, you might not have thought to analyze your competition. Have you conducted a competitive analysis of your top rivals? Through competitive intelligence research tools, you can understand your niche better while highlighting your brands’ strengths and weaknesses online.  Look At The Marketing Success Of Your Competition You should always be keeping an eye on key players who are offering similar products and services. You might not be worried about a small company now, but as the traffic to their website soars

Search Engine Optimization Organic Keyword Research For Google

Before you can get traffic from Google you need to first figure out what keywords should you try to get traffic from. If you don't know the right keywords, then you don't know what to rank for or what to buy ads for, and if you get the irrelevant traffic you're not going to get any sales and you're just going to be wasting your time and money. Today I'm going to share some steps on how to do keyword research. It's really simple. The first step, go to , type in your main competitor, then scroll down, you'll see top paid keywords. When you see that, that's a list of all keywords that they're paying money for. If someone is continually paying money for a keyword, it means that it's driving them traffic, and more importantly sales. That's how you should determine what keywords to target. Now don't just depend on one competitor. Go into SEMrush and type in your top three main competitors. If you don't have direct competitors t

Why SEO is Important For Businesses

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. That’s right, folks: I said marketing. While SEO has been painted as some sort of black-magic secret that requires an internet illuminati membership to learn the ways of, at its core, it is a marketing method. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and large businesses. I find this extremely unfortunate, because SEO is a very viable marketing outlet that can, in concert with effective landing pages and content, bring your business qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. It isn’t magic, and SEO alone is not going to transform your business from a shop in your parents’ basement to a Fortune 500 company. But neither is any oth


  3 Steps All Marketers Must Take To Be Successful In Digital Marketing As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all. When we meet with clients to discuss their marketing strategy, the most-asked question we get is: "How does digital marketing work?" Businesses often know the results they are looking to achieve and which platforms they are trying to break into but lack insight into how to go about doing that.  Successfully getting started in digital marketing can be broken down into three simple steps that can help a business stand out and compete with giants in the field.  Step 1: Learn. The first job of a good digital marketer is to understand a client's long-term plan for their business. This includes being able to answer the following questions: What are the company's objectives? Understanding the company's busi

Why is SEO important for business

SEO is important for higher searchability and visibility but it offers more real value. Here are 12 reasons SEO should be used by businesses to help them take their brand to new heights. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will increase website visibility and searchability. But, what real value does it have? SEO is what makes it so important. These 12 reasons show that SEO is important for any business, no matter how big or small. 1. Organic Search is most often the primary source for website traffic Organic search is a huge part of most business's website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Google holds a significantly larger share of search market than its competitors Yahoo, Bing Baidu Yandex DuckDuckGo, Yahoo! and Baidu. That'

Useful Digital Marketing Tips and Strategies for Beginners

  There are countless tips that are available to people who are interested in digital marketing. Much of these tips are subjective, but there are some things to keep in mind when it comes to this type of marketing. The following information will help you better understand how you can market your business through this form of online marketing. Why is digital marketing important? Digital marketing is important because it reaches people who have gone beyond the “advertising age,” meaning that they have stopped being exposed to typical forms of advertising such as television, billboards, and radio. By going digital, companies can reach a much larger audience in a targeted way in order to help their business grow. What are the benefits of using Digital Marketing? The main benefit when it comes to Digital Marketing is that you can specifically target your customers from all over the world, which means that if you have an amazing product or service, then there is a chance that someone around